Name: Paresh P. Bora
Country: India

Year: 2023
Volume: Volume-10, Issue-2 (July-December)
Page Number: 1-6

Investment or investing is a term with several closely related meanings in finance and economics, related to saving and consumption. An asset is usually purchased or equivalently a deposit made in a bank, in hopes of getting a future return or interest from it. Individual Investors include those investors who are in some way associated with the company. This includes existing shareholders, employees, creditors, friends, relatives of management, customers, suppliers, consultants, etc. Research covered review of ten selected Indian studies particularly on understanding the investment behaviors and attitudes of retail individual investors in India. There existed diverse aspects which impacted and affected the investment decisions and perceptions of individuals towards investments. Present study is an attempt to focus and highlight some of these vital factors and determinants.
KEYWORDS: Investments, Behavior, Individuals, Review, India.