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EVALUATING WORK-LIFE BALANCE INITIATIVES: A CASE STUDY OF AXIS BANK

Author Information
Name: Lovely Prajapati, Lal Chand Punjabi
Country: India
Publication Details
Year: 2025
Volume: Volume-12, Issue-1 (Jan-June)
Page Number: 53-61
DOI: https://doi.org/10.5281/zenodo.15680538
Abstract
Work-life balance (WLB) is a critical factor influencing employee productivity, job satisfaction, and overall organizational efficiency. In the banking sector, where employees often face high workloads, tight deadlines, and demanding customer interactions, achieving a balanced work-life dynamic is particularly challenging. This study aims to analyze work-life balance practices in Axis Bank, evaluating their effectiveness, challenges, and impact on employee well-being and organizational performance. The research adopts a analytical approach, utilizing surveys and interviews with Axis Bank employees across various branches. Key aspects examined include flexible work arrangements, remote work opportunities, leave policies, workload distribution, stress management initiatives, and the role of leadership in fostering a supportive work environment. The study also explores gender-specific challenges and the impact of technological advancements on work-life integration. The findings reveal that while Axis Bank has implemented several initiatives to enhance work-life balance, challenges such as long working hours, high job pressure, and limited flexibility remain prevalent. Employees who experience a better work-life balance report higher job satisfaction, reduced stress, and increased productivity. However, gaps in policy implementation and cultural barriers often hinder the full effectiveness of these initiatives. The study concludes by offering recommendations to improve work-life balance in Axis Bank, such as introducing more flexible work options, enhancing mental health support, improving workload management strategies, and fostering a culture that prioritizes employee well-being. By strengthening these initiatives, Axis Bank can not only enhance employee satisfaction and retention but also improve overall organizational performance.
Keywords: Work-life balance, Axis Bank, employee well-being, workplace flexibility, banking sector, organizational productivity.
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