Name: Taunalyn Rutherford
Country: India

Year: 2022
Volume: Volume-9, Issue-1 (January-June)
Page Number: 1-4

Gone are the days when people had to plan for their weekly and monthly purchase of groceries and other necessities and visit markets, be it for groceries, vegetables, milk or medicine. With the steady growth in serving customers demands and competition, business started offering various add-on services. The growth of malls people started visiting regularly as they could buy all that they need under single roof with good ambience and that too at discounted prices. With the development of e-commerce and due to the spread of internet and severe competition, new business had come up with online shopping with home delivery facility where the need to visit shops/malls and carrying back goods was reduced. Cut throat competition resulted in companies offering delivery of goods in record time, starting within a day resulting to within 10 minutes i.e. e-commerce has led to Q-commerce (Quick Commerce). With the growth of new online start-ups, customers are being pampered by various facilities. People no longer have to plan their purchases in advance. At any given time one can order any item and get it delivered in a matter of minutes. This paper tries to find out the journey of shopping experience from physical shopping to instant home delivery i.e. Q-commerce and also the impact on the people who work in this industry.
Keywords: Q-Commerce, E-Commerce, Online business