Name: Ramya Bharadwaj
Country: India

Year: 2022
Volume: Volume-9, Issue-2 (July-December)
Page Number: 13-23

ABSTRACT
The increasing interest in smartwatches among the people is the main reason that has amplified the interest to research the topic. People’s obsession about smartwatches has been increasing rapidly. The main aim of this research paper is to identify whether the technology factor that influence the sales smartwatches. The study identifies how the technology effect the sales of smartwatches and the purchase intention of consumers regarding smartwatches and how the technology improve the quality of work and helps in increasing productivity. This paper puts the emphasis on how the consumer preference technology in the selection of the smartwatches and which factor plays the more significant role in smartwatches purchase intention. This research paper used primary data that has been collected through a structured survey questionnaire by using random sampling using a 5-point Likert scale technique from 111 college students in the city of Ludhiana.
Keywords: Technology, smartwatches, factors, quality of life, productivity, Likert scale.