Name: Bala Khanna, Lovleen
Country: India

Year: 2022
Volume: Volume-9, Issue-2 (July-December)
Page Number: 28-38

There are quite a few studies on the Corporate Social Responsibility (CSR) in relation to employees of public and private banks. Responsibilities of these CSR actions burden on the manager`s shoulders and their awareness from magnitude of their efforts importance to perform their social role effectively without being under pressure from government might push these sort of organizations to meet a richer and positively greater influence on the society. The study investigates how CSR is embedded within the frame of the bank and how this concept is perceived by the managers and to what extent their perception and understanding impacts the formation of the financial decision-making process and the ultimate impact on the society. Therefore, research in banking sectors is utmost necessary to be undertaken to know the arrays of CSR measures being taken and enacted. The study was based on private and public sector banks in Punjab with the sample size of 390 bankers to know the influence of their perceptions for shaping the corporate reputation of banks. This research is rooted from the perspective of CSR with the Banking Employees as they directly have a vital bearing on the CSR policies of the Banking Sector. Implications for marketing strategy and reinforcing CSR activities accompany the report of the statistical analysis.
Keywords: Managerial Perception, Corporate Social Responsibility, Corporate Ethics, Corporate Reputation