Name: Monica Bhagat, Tanay Kurode
Country: India

Year: 2021
Volume: Volume-8, Issue-1 (January-June)
Page Number: 15-20

Abstract
This study focuses on what is referred to as Personal financial planning focusing goals i.e. investment
in different financial products aimed primarily at goal based investing rather than just investing into
financial products without realizing target or goal. By virtue of this the words investing and goal
based financial planning come closer in meaning than traditionally seen. However, a slight difference
still remains which is that while investing is simply investing funds for future without realizing goals,
goal based investment also involves mobilizing fund so that it can be used to achieve targeted goals.
This study examines the awareness of individual investors for investment in financial products for
achieving their goals. The study also looks into the basic financial literacy amongst the people
Keywords: financial goals, financial planning. Goal based investing