Name: Dr. Bharat Pareek
Country: India

Year: 2021
Volume: Volume-8, Issue-2 (July-December)
Page Number: 11-17

Abstract
The Indian retail industry has contributed a very big role for the growth of the economy. It is the second largest
sector after agriculture in India, which contributes more than 10% of the GDP. It is estimated that India will be
the third largest consumer economy in the world by achieving Rs. 27.95 lakh crore (US$ 400 billion) in product
consumption in the year 2025. The Government of India has also made a lot of reforms in Foreign Direct
Investment policy (FDI) to improve the retail sector. For this, the government has given permission in multi
brand and single brand retail, 51% & 100% FDI respectively. Thus, around US$ 6.2 billion have been invested
from private equity and venture capital funds in Indian retail industry in the year 2020. There are many factors
that have developed the Indian retail industry i.e. increasing disposable income, healthy economic growth,
changing in choice & preferences as well as demographic profile of consumer, urbanization etc. Women also
have a huge contribution in the development of the Indian retail industry. As the most of the retail material are
bought and consumed by women i.e. grocery, kitchen appliances, health & beauty products, children items,
FMCG products, Apparel, Foot wear, home care, baby care etc. This study has been conducted in buying
behavior of women towards organized retailing so that a proper guideline can be found for future research work.
Primary and Secondary data have been used for this research work. A survey was conducted in the urban area of
Jaipur city to collect primary data. For this purpose a well designed questionnaire was prepared. This survey was
conducted among 100 female respondents with random sampling. To obtain the required interpretation and the
findings, the filled up questionnaires were later analyzed. The secondary data was collected from the books,
journals, websites etc.
Keywords: Demographic Profile, FMCG products, Foreign Direct Investment (FDI), Multi-Brand and
Single-Brand Retail, Retail Industry etc.