Name: Manjeet
Country: India

Year: 2021
Volume: Volume-8, Issue-2 (July-December)
Page Number: 18-20

Abstract
As we all know,the COVID -19 pandemic is spreading day by day all over the world. The stock market is
falling, and many countries‟ GDP annual growth rate has become negative. Companies are laying off their
people from work due to losses in the business. People are forced to work from home; COVID -19 has impacted
our lives.People are spending more time online now more than ever, rather than in the workplace or park areas.
According to Forbes magazine, as the coronavirus pandemic has placed most of the world‟s population under
lockdown, internet hits have surged by 50 to 70 per cent. Digital marketing has become a broad platform after
COVID -19 for business because, during this pandemic, people are at their homes. Digital marketing is the
utilisation of electronic media by marketers to promote products and services in the market. Digital marketing is
one type of marketing used widely to promote products and services and reach customers by using digital
channels. Now the question arisesof what role has been played by Digital Marketing in the life of consumers,
producers and marketers. What effects have we seen during this time on marketing strategies? How Digital
marketing is different from traditional marketing.Many factors, not only COVID -19, make digital marketing
broad.
Keywords: Digital Marketing, Traditional Marketing, COVID-19, customers