Name: Parminder Kaur & Yogesh Kumar
Country: India

Year: 2016
Volume: Volume-3, Issue-2 (July-December)
Page Number: 1-9

Abstract
The need of the hour is to create a carbon free economy and making the economy more eco
friendly. As finance is the life and blood of any economy, so to achieve this objective of
carbon free economy, role of financial service providers especially banks can be outstanding.
To foster environmental friendly products and services, one of the buzzword in banking
industry is Green Banking. This paper is a niche attempt to unveil the awareness of green
banking initiatives among customers of selected public and private sector banks in Punjab.
The results showed high level of awareness about green banking concept and the most
widely used green banking product among respondent customers is debit and credit cards.
The results also highlighted that irrespective of the education level of customer, there is no
difference in usage of green banking services.
Objectives: The objective of this paper is to determine the extent of awareness of green
banking in Punjab State.
Rationale: The justification of this research lies in identifying the specific problems or
barriers that lead to the lower adoption rate of green banking, in spite of its immense
contribution in enhancing efficiency and effectiveness of sustainability.
Methodology: Primary data has been collected from 100bank respondents of Bathinda city
and its adjoining areas through the use of a well-structured questionnaire.