Name: Ravikumar B.
Country: India

Year: 2025
Volume: Volume No: 12, Issue No: 2, Year: 2025 (Special Issue)
Page Number: 125-129
DOI: https://doi.org/10.5281/zenodo.17867242

ABSTRACT
This paper explores how digital payment systems (DPS)—including mobile wallets, Unified
Payments Interface (UPI), contactless cards, and Buy Now, Pay Later (BNPL) services—are
transforming consumer buying behaviour in both online and offline retail environments.
Through three detailed case studies and behavioural analysis, the study investigates how DPS
impact purchase frequency, average transaction value, impulsive spending, and overall
convenience. It also evaluates the critical role of consumer trust, ease of use, financial
awareness, and technological infrastructure in shaping buyer decisions. While DPS offer
considerable benefits such as transaction speed, accessibility, and ease of integration into
daily life, they also present challenges related to overspending, digital literacy, security risks,
and financial control. The research concludes by suggesting strategic measures for
consumers, businesses, and regulators to enhance the positive impact of digital payments
while minimizing potential risks.
Keywords: Digital payments, Consumer behaviour, Mobile wallets, UPI, Impulse buying,
BNPL, Financial inclusion, Spending habits