Name: Deepak G
Country: India

Year: 2025
Volume: Volume No: 12, Issue No: 2, Year: 2025 (Special Issue)
Page Number: 214-217
DOI: https://doi.org/10.5281/zenodo.18152310

ABSTRACT:
Change is natural in both humans and the universe. Change may happen for several reasons: due to the necessaries of human beings or as a regular process of the universe. This change also happens due to the reason of innovation. To fulfil necessities, to make flexible or comfortable, to connect, or for any other reason on earth, it is happening continuously. Digitalization is also one of the modern-era requirements (may be change) to connect people. Using this digitalization in e-commerce will help to connect customers or consumers in a variety of formats. Tremendous growth in e-Commerce directly influences digital marketing. In the traditional method, usually the consumer without touch or feel the product never goes for purchasing. Due to modern technology interference and a high boom in digital literacy, consumers take decisions within fingertip actions. In the present era, if a consumer wants to buy any product,
first and foremost he will collect the information with the help of the internet. The "search" in the internet with the help of various online apps has made a major impact. This is what we call "digital marketing." In this paper we try to find out the impact of Digital marketing on consumer decision making based on various factors.

Key words: Digital marketing, e-commerce, consumer, Search, technology and internet.