Name: Shivinder Phoolka
Country: India

Year: 2018
Volume: Volume-5, Issue-1 (January-June)
Page Number: 24-38

Abstract
Entrepreneurship amongst women has been a recent phenomenon. Women are
becoming more aware about their rights at work, how to tap their talent and they
have become more conscious about the importance of self-achievement. Not only
this, their male counterparts have also started realizing and accepting not only the
presence of women but also their contributions. There is a myriad of fields where
women are trying their hand ranging from teaching, nursing, entertainment field,
advertisements, journalism and entrepreneurship. But women entrepreneurs have to
travel a long and difficult journey which starts with taboos, clichés and stereotypes
and eventually reaches prosperity, fame and a sense of self establishment and
achievement. In this paper, we study a sample of 50 women entrepreneurs to sketch
their demographic profile, to describe their business profile, to study their motive
behind starting business, the problems which they suffered at the start of their
business and the challenges they are facing currently.

Keywords: entrepreneurship, self-achievement, stereotypes, counterparts.