Name: Mandeep Kaur & G.S. Bhalla
Country: India

Year: 2018
Volume: Volume-5, Issue-1 (January-June)
Page Number: 52-61

Abstract
Digitalization is continuously and dynamically changing the way consumers utilize
various services including higher education. In fact, it has become an integral part of
higher education. The expectations of the students of digital generation have
increased. They use electronic books, electronic reports and number of other
electronic resources. In this era, they gain almost every information related to their
education in seconds through online sources. Therefore, the integration of
technology and education provides a way for universities to provide better
knowledge at lesser cost and in effective and efficient manner for students in the
advanced digital environment. In the light of digitalized era, the present paper focuses on a qualitative approach to study the need, challenges and future prospects of promoting sustainable growth through the introduction of digitalization in the workplace culture of universities.

Keywords: universities, digitalization, workplace culture, digitalized workplace
culture