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CONCEPTUALISING CORPORATE SOCIAL RESPONSIBILITY IN CONTEXT TO SUPPLY CHAIN RISK

Author Information
Name: Rajwinder Singh Gheer & Vanika Chawla
Country: India
Publication Details
Year: 2018
Volume: Volume-5, Issue-1 (January-June)
Page Number: 77-85
Abstract
Abstract
Today, despite of adopting a variety of risk mitigation strategies, Supply chain
managers still find it difficult to manage complex supply chains and many empirical
studies have intensified that, by adopting different forms of environmental and
social sustainability practices, a firm can reduce supply chain risks and improves
their image. As, if the firm’s activities regarding CSR are strategic, then it can help in
enhancing competitive advantage and return on investment for the firms. Therefore
an attempt has been made through this research paper to find out the impact of CSR
practices on supply chain risk.

Keywords- Supply chain, Supply chain risk, corporate social responsibility
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