Name: Salma Begum & Dhanush BV
Country: India

Year: 2026
Volume: Volume No: 13, Issue No: 1, Year: 2026
Page Number: 121-129
DOI: https://doi.org/10.5281/zenodo.19467983

ABSTRACT
This research aims to investigate the role of digital transaction systems on the financial
behaviour of consumers in the Indian economy scenario. In this paper, the primary data was collected using 156 digital payment users. Based on the data collected, the impact of online payment systems is analyzed. Along with the primary data, the secondary data is also collected using RBI, NPCI, World Bank, and IMF reports. Data analysis is done using the questionnaire with a five-point Likert scale. In this paper, the results show the impact of digital payment systems on the financial behavior of consumers. It is clear that digital
payment systems make people spend more. In fact, the correlation is quite strong (r = 0.449, p < 0.001). Digital transactions also have an impact on how much people save. The numbers show a correlation (r = 0.338 p < 0.001). This research helps add to our understanding of how people behave with money, which's part of behavioral finance.

Keywords: Digital transaction, UPI, Consumer Financial Behavior, Financial Literacy,
Behavioral Finance, India