Name: Salma Begum & Chakradhara Rohit Ravu
Country: India

Year: 2026
Volume: Volume No: 13, Issue No: 1, Year: 2026
Page Number: 139-145
DOI: https://doi.org/10.5281/zenodo.19468092

ABSTRACT
This paper will be an attempt to investigate how adoption of ESG factors can influence the performance of firms and the choice of investors in India. In recent years the adoption of ESG factors has acquired an immensely significant role in India with the growing regulatory pressures like Business Responsibility and Sustainability Reporting (BRSR). A quantitative research approach is used in this work to address the secondary data as researched on some companies that are listed in the Nifty 50 list of 2021-2025. The evaluation of the correlation between the adoption of ESG factors and the investor participation by the number of shareholders increase is also a part of this study. This paper is elaborate in both its use of financial performance and investor choice and using ESG factor performance in the evaluation of the wider implications of adopting ESG factors. The research is likely to add to the discussion on whether the adoption of ESG factors causes the financial value creation, or an increased financial cost to the company. This research can also be applied to determine the implications of ESG factor performance in terms of investor decision and its consequences in other emerging economies such as India where adoption of the ESG factors is still at its infancy.

Keywords Sustainable Finance, ESG Factors, Financial Performance, Investment Decisions, Investor Participation, Indian Stock Market, Nifty 50