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AN INVESTIGATION INTO THE AWARENESS OF E-BANKING SERVICES AMONG RESIDENTS OF AURANGABAD CITY

Author Information
Name: Suman Kumari Varma & Kamli Arun Pawale
Country: India
Publication Details
Year: 2024
Volume: Volume-11, Issue-2 (July-December)
Page Number: 1-13
Abstract
ABSTRACT
Internet banking is a very popular term in this digital global world. Currently typically all the banks provides web banking services in each town. E-banking has become an essential banking service that, if properly implemented, can enhance customer satisfaction and give banks competitive advantage. Earlier, banking customers had to visit the bank to transact their account but now with the help of e-banking customers do not need to visit the bank and with the help of internet customers can transact their accounts easily from anywhere. There is no geographical limitation for internet banking services. But the usefulness of internet banking depends on its awareness about internet banking services and information about internet banking services. Aurangabad is an urban area many people know internet banking services and they are also using internet banking services and few people know Internet banking services but they avoid
using internet banking services. But not all customers are applied this knowledge in practical manner. Hence there is the requirement to understand the awareness level of customers residing in Aurangabad city.
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